Is there some secret mantra that some successful people are able to imbibe, practise, and replicate? A secret code that makes them so successful, sometimes even overnight! That would be hard to copy, especially when it is something that is secret and not for public consumption. In reality, becoming part of the growing crowd of popular YouTubers isn’t all that difficult if you could pay some attention to some vital ingredients that are necessary to get this soup to boil and of course, taste well! Content plus reach plus consistency seems to be a formula that seems to have worked for these incredibly influential groups of people. Some of them have emerged as role models for a growing number of people who are hell-bent on following them and some others are quiet influencers who are always there, unassuming yet quite powerful.
Being There All The Time
All of us are aware of the power of content – so we will not focus much on that here. It is understood that this is a primary requirement, and you are not going to get quite far, without this in place. Quality of content is vital when trying to promote a person or group on any channel or platform. What is even more important is the need to be hanging in there all the time, ensuring that the folks who are watching you, do not get terribly disappointed because they haven’t seen you in a long time. In short, consistency is the key – without this, it would be difficult to establish, much less sustain a sizable following.
Who Are You Trying To Reach?
This is the other factor that one needs to keep in mind. It is almost like trying to identify your destination and then working out which of the ways you are going to choose, to reach there quickly and safely. This is the same with target groups or audiences. If you know who you are trying to reach out to, it becomes a lot easier to design your video accordingly. In fact, it is only after this step that you need to start thinking about content and the method of presentation. If you are not quite clear and do not have your finger on the pulse of the audience, you are likely to end up presenting something that they do not enjoy or want. Either way, you are going to be the loser – so think and plan carefully before you start recording.
